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SMG Case Study: Developing Effective Coaches

The Challenge

A Fortune 500 pharmaceutical client needed to develop its sales managers into more effective coaches of their salespeople. Recently, the client had nearly doubled the size of its sales force to keep up with demand, but was struggling to perform up to expectation. The sales managers had to be aware of their teams' needs, performance expectations, and strengths and weaknesses to be successful. Also, managers needed to coach their people to success in a difficult market and under difficult circumstances.

SMG’s Solution

Working closely with the client's executives, SMG developed a solution that featured two of its simulations, Coaching for Growth and Leading Strategy into Action. The solution also employed a customized workshop to help sales managers develop the coaching skills that they needed for the organization to succeed.

The seminar introduced sales managers to leadership and coaching concepts that were integral to the effective performance of their jobs. The participants were broken into teams to engage in the simulations, each with its own coach. These coaches were trained to help the participants through the simulation and debrief them afterwards. At the same time, their guidance showed participants the value of coaching in a difficult environment.

Results

Feedback was overwhelmingly positive. The client reported improved relationships between managers and sales teams, effective peer reviews and feedback, and that the sales force is more prepared to work collaboratively to solve challenging situations.

For a PDF version of this case study, click here.